Aroma marketing Devices Scents Neutralisation Fields of application Facts Contact

Startseite Facts

Facts

Here You can find us Impressum Brochure in PDF Price list

Facts

Anja Stör of the University of Paderborn found that «...individuals surveyed before and after a room was perfumed with lemon scent were 14.8% more ready to make a purchase. Other findings include an 18.8% increase in readiness to communicate, a 15.9% increase in the period of stay (strolling and looking round) and a 14.8% rise in readiness to come into contact with products.»

Scent expert Fred Dale has been able to prove the superiority of olfactory memory in a series of experiments: although visual memories lose 50% of their intensity after 3 months, memories associated with smells only lose about 20% of their intensity even after one year.

In a test, a group of 45 subjects examined and rated one sports shoe from the same pair in two separate identical rooms. There was a slight fragrance of blossom in one room but the other one was free of any scent. The result was absolutely clear: 84% of the subjects stated that they preferred the shoe in the scented room to the other one.